Retail Marketing - Communications Specialist
Company: Dairy Farmers of America, Inc.
Location: Beaver
Posted on: January 24, 2023
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Job Description:
Provide support and guide the marketing and communication
initiatives for The Creamery brand. In concert with the director,
develop and execute experiential activations of the The Creamery
brand. This includes designing, supporting the planning, and
hands-on execution of a consumer-engaging campaign to introduce the
brand to consumers drawing on the unique farmer-owner, quality and
localness storylines.Job Duties and Responsibilities:The Creamery
communications and marketingAssist in developing and implementing
an engaging experiential marketing campaign connecting The Creamery
brand with consumersLead and execute the social media strategy for
The Creamery to include drafting copy and developing graphics for
posts, contributing content ideas, and assisting in developing
social media style guide and policyServe as the primary contact for
The Creamery experiential and public relations eventsServe as
in-store brand manager ensuring signage, marketing and
merchandising best reflect the standards and design of The
CreameryMaintain the website including updating assets as needed,
improving content and providing support to store staff with back
end of websiteSupport internal communications on The Creamery to
audiences in DFA, including employees and farmer-ownersCollaborate
with local retailers on event plans and executionWork with
supervisor to determine participation in event activation for local
Utah events to increase brand awarenessServe as liaison between The
Creamery and corporate communications teamHelp lead overall brand
messaging for The CreameryThe requirements herein are intended to
describe the general nature and level of work performed by
employee, but is not a complete list of responsibilities, duties,
and skills required.Other duties may be assigned as
required.Requirements:Education and ExperienceBachelor's Degree in
Communications, Marketing, Graphic Design or closely-related
discipline or equivalent combination of experience and education
required2 to 5 years of experience in communications or marketing,
preferably in a brand activation or public relations or similar
type roleCertification and/or License - Driver's license is
necessaryKnowledge, Skills and AbilitiesKnowledge of AP styleAble
to write and edit within an organizational brandAble to communicate
clearly and effectively, both verbally and in writing, for a
diverse range of internal and/or external audiencesAble to work
with accuracy and attention to detailAble to work independently and
as part of a teamAble to adapt and manage to change effectively
(i.e., be flexible)Able to prioritize and meet deadlinesAble to
problem solveKnowledge of and skill with Microsoft Office Suite and
Adobe SuiteTravel: 25% - 50% (up to 1 week per month)An Equal
Opportunity Employer
Keywords: Dairy Farmers of America, Inc., Saint George , Retail Marketing - Communications Specialist, Hospitality & Tourism , Beaver, Utah
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