Brand Identity Art Director
Company: Humana Inc
Location: Washington
Posted on: March 17, 2023
Job Description:
Brand Identity Art Director page is loaded Brand Identity Art
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type Full time posted on Posted 2 Days Ago job requisition id
R-300429 DescriptionHumana's The Hive is seeking an experienced
Brand Identity Art Director to join the Creative Solutions team!
The Hive is Humana's in-house agency. We are a creative collective
built exclusively to support the business and the brand. Our sole
purpose is to create meaning, influence choice, and motivate change
through brand expression.ResponsibilitiesAs the Art Director
(internally known as a Senior Associate, Brand Management), you
will be a working team leader and critical conceptual thinker who
is a creative coach influencing individual skill development of a
small team, developing strategic campaigns, and managing the visual
and verbal expression for multiple lines of business. You will use
creative development expertise, business and brand insights, and
analysis of moderately complex situations or data, to recommend
creative solutions and identity standards for print, digital and
environmental applications.
Key Role Functions
- Coach an agile team of creative professionals and influence
their individual skill development plans
- Strengthen consumer perception and corporate reputation by
ensuring consistent, accurate use of brand elements across multiple
marketing and communications channels
- Collaborate with agency team to develop creative briefs,
provide art direction to the team, and present strategic concepts
to partners
- Translate business and brand objectives into creative strategy
and content development for brand identity systems and integrated
marketing campaigns
- Ensure brand consistency, campaign continuity, and creative
quality for multiple lines of business
- Develop creative content for all media including print,
digital, social, video, and environmental applications
- Accountable for the creative development process from concept
to production, oversight of suppliers and final delivery
- Foster a collaborative creative culture and provides
constructive critique that elevates outcomes
- Negotiate daily creative priorities and ensure the right
resources are aligned to projects
- Proactively communicate progress against budget and schedule
requirements
- Advise on relevant industry trends and establish creative
development best practicesTo be successful in this role, you are a
strategic designer with proven ability to oversee all aspects of
the creative process from concept through production and final
implementation. You must be able to lead people and process to
build dynamic brand identity systems and deliver exceptional
creative that enhances brand value. Ultimately, you are a brand
advisor and creative catalyst who will build a collaborative
culture with the agency team, internal business and marketing
partners, and external agencies. Required Qualifications
- Bachelor's degree or equivalent experience in strategic graphic
design
- An industry competitive portfolio that demonstrates a strong
mastery of developing strategic concepts, brand identity systems,
and creative content for diverse media including, print, web,
social and environmental applications (Portfolio must be submitted
with application to be considered with up to 6 samples)
- 5+ years of professional creative development experience in an
agency environment
- 2+ years of experience leading a creative team (indirect or
direct)
- Mastery of industry standard design tools, including Adobe
Creative Suite, and Microsoft Office software
- Proficiency with Agile methodologies
- Advanced conceptual and technical skills, and acute attention
to detail
- Demonstrated ability to independently advance the creative
development process, facilitate collaboration, and provide
constructive critique
- Strong communication and presentation skills and ability to
lead with influence at all levels of the company Preferred
Qualifications
- Healthcare industry and Humana business acumen
- Environmental branding experience
- Digital prototyping in Figma
- Active participant in marketing/creative industry professional
communities Additional Requirements All Humana associates approved
for the Home or Hybrid Home/Office work styles are required to
self-provide wireless, wired cable or DSL access to the internet at
the connectivity speeds required by the company to successfully
perform their job with the exception of associates who live or work
from home in the state of California, Illinois, Montana, or South
Dakota. Connectivity requirements are detailed below.Connectivity -
Requirement DetailsTo ensure Home or Hybrid Home/Office associates'
ability to work effectively, the self-provided internet service of
Home or Hybrid Home/Office associates must meet the following
criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of
10 Mbps is recommended to support Humana applications, per
associate.
- Wireless, Wired Cable or DSL connection is suggested.
- Satellite, cellular and microwave connection can be used only
if they provide an optimal connection for associates. The use of
these methods must be approved by leadership. (See Wireless, Wired
Cable or DSL Connection in Exceptions, Section 7.0 in this
policy.)Humana will not pay for or reimburse Home or Hybrid
Home/Office associates for any portion of the cost of their
self-provided internet service, with the exception of associates
who live or work from Home in the state of California, Illinois,
Montana, or South Dakota. Associates who live and work from Home in
the state of California, Illinois, Montana, or South Dakota will be
provided a bi-weekly payment for their internet expense.Humana will
provide Home or Hybrid Home/Office associates with telephone
equipment appropriate to meet the business requirements for their
position/job.Scheduled Weekly Hours40 Similar Jobs (1) Creative
Development Professional (Designer) locations 45 Locations time
type Full time posted on Posted 25 Days Ago
Keywords: Humana Inc, Saint George , Brand Identity Art Director, Executive , Washington, Utah
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